Strategien
für die digitale
Zivilgesellschaft

reCAMPAIGN ARCHIV

Social Media for Global Good

Konferenz:  reCampaign 2012
Sprecher/in: Jennifer Hauseman

veröffentlicht am 15. Juli 2012

Social media presents us with a huge opportunity to engage new audiences, start new conversations, and grow public support for solving some of the world’s largest problems. Despite the tough economic challenges facing many countries today, it’s essential that the world does not forget the urgency and need to address the big development issues.</p>
<p>In this session, Gates Foundation Chief Communications Officer Kate James will discuss how digital media platforms can be used for good and the enormous potential of this global network. She’ll talk about social media strategy, audience analysis, recent campaigns, and what we’ve learned as we move towards creating a truly international conversation for global good.


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