für die digitale

How to successfully run a data-based campaign

Konferenz:  reCampaign 2018
Sprecher/in: Guillaume Liegey

veröffentlicht am 14. März 2018

In the digital age, the way we campaign has changed fundamentally. Ever since Obama systematically used voters data and information, door-to-door canvassing and large scale organizing, digital campaigning tools have been refined. Guillaume will share insights into the potentials and pitfalls of technological solutions to analyse and influence public opinion. Taking the French election 2017 as an example, he will show what it takes to successfully run a data-based campaign.

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